Roku Design System
Role
Principal, Design Systems
Company
Roku
Unified design language across platforms
As Roku scaled from startup to public company with 5 distinct business units, design inconsistency was creating user confusion and slowing development. Roku grew fast. Five business units, each with product teams moving independently, each solving similar problems in slightly different ways. Buttons looked different across surfaces. Typography felt inconsistent. Color usage drifted. The lack of system wasn't creating freedom, it was creating friction.
Impact & Adoption
Business Impact
Product teams reduced design-to-implementation time by 30-40%
Visual consistency improved across all surfaces
System Outcomes
Token architecture defining color, typography, spacing, and motion
Component libraries for web, native mobile, and TV platforms
A closer look at the work
Contributors
Colophon