Expedia
In 2016, mobile traffic accounted for 60% of travel searches but only 20% of bookings—a significant conversion gap that cost Expedia millions in lost revenue.
Subheadline optional
Project Context
My Role
UX Lead
Team Size
5 person team: 2 designers, 2 engineers, 1 PM
Key Deliverables
- UX flows
- Strategy documentation
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Problem Statement
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Design Process
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Solution
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Outcomes
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Success Metrics
Comprehensive metrics showing project impact with before/after comparisons and measurable business outcomes.
Business Impact
Measurable business outcomes and efficiency improvements
Call propensity
Context
User Impact
User experience improvements and satisfaction metrics
User Satisfaction
Survey
Data
