AI Asset Pipeline Multi-Model Generation Inside Figma

Role

Creator/Developer

Automating illustration creation without sacrificing design consistency

Designers were spending hours creating custom illustrations. Each project demanded unique visuals, but the manual process was slowing teams down—sketching concepts, refining styles, ensuring brand consistency, and exporting assets.

What if AI could handle the generation while designers controlled the creative direction?

The challenge wasn't just speed—it was maintaining style consistency across illustrations while giving designers absolute control over outputs. Generic AI tools produced inconsistent results. Design systems required cohesive visual languages. Teams needed illustrations that felt intentional, not algorithmic.

Tech stack

Claude CLI

Replicate

Recraft

a modern living room

Impact & Learnings

Built as a prototype during Roku's AI research operations initiative, the plugin demonstrated how AI tooling could transform design workflows.

Technical Approach

  • Replicate API integration for model flexibility and scalability

  • Figma Plugin API for seamless designer workflow integration