Designers need copy. Writers iterate in docs. Someone copies text into Figma. The text changes. Someone forgot to update it. Designs ship with outdated copy.

What if content lived in one place and Figma always had the latest version?

The challenge wasn't just technical integration. It was workflow fragmentation. Writers managed content in Confluence. Designers manually copied text into Figma frames. Version control lived in Slack threads and email trails. When copy changed—and it always changed—designers hunted for updates across platforms.